Why simple stores perform better

You're probably doing too much.

Author

Flo Thompson
September 16, 2024

If I had only 60 seconds to teach you everything we learned in 7 years of Shopify.

This is it…

If you want to sell more products online, follow these rules:

  1. Be very specific about what you’re selling - Don’t try to sell everything to everybody.

  2. Let the product do the talking - Reduce text to a minimum and simply showcase your product (unless your products need some extra information like skincare).

  3. Build your entire store for one Avatar/Customer - Imagine your dream customer, what are they looking for? Design your store for that person only.

If you’re selling products that require more explanation (skincare, supplements, …) add this:
- Spend 90% of the time talking about the problem your customers are trying to solve - Don’t talk about your product too much.

Once you identify WHO your dream customer is and WHY they buy.

Write everything around them.

Example DadGang - They sell hats for dads:

  1. Store - Simply showing hats for Dads

  2. Marketing - Telling people they have the “best hats for dads”

That formula produces 20,000+ orders per month.

This works because we can run targeted ads for people who are looking for hats for dads.

This is the power of selling online.

Specific > General

Want my help identifying how you can improve your store?
Schedule a call with me.

Happy selling,
Flo