Don't make me think

Hey - It’s Flo.

I wanted to share a lesson with you on how you can improve your brand by doing less.

There’s only ONE way to buy Athletic Greens.

You go on their homepage, you buy the welcome kit. Free shaker, free scooper, free delivery. Everything you need. One button to press. Idiot proof.

But options are harmless, you might say.

But imagine someone recommends the product, you are about to purchase, and not sure what flavor to pick. Did they recommend Mango? Or Berry?
Let me do some more research!

When Henry Ford, was asked what colors the Model T came in, he famously said “Any color the customer wants, as long as it's black”.

How can you use this lesson to your advantage?

Review your store whether you are offering too many choices.

This doesn’t just go for variants.
Don’t offer products people don’t buy. And highlight the ones they do buy.

But you can’t build a brand with only one product? You might think.

AG1 has one product and is worth $1.2bn.

Happy selling,
Flo