How I Can Predict Your Revenue in 3 Seconds

The secret to more sales online isn’t in some new app, technique, redesign, or AI tool.

To stick with my recent weight-loss analogy:

Imagine you're trying to lose weight.

You eat clean, move more, and follow all the expert advice—yet you still consume more calories than you burn.

You feel frustrated because you're doing everything “right,” but you’re not seeing results.

In fact, you might even gain weight.

Selling online works the same way.

You can get all the details right, but if you miss one fundamental truth, you’ll never sell more products.

During store audits, people are often surprised when I can guess their revenue within three seconds of looking at their page.

While this seems like a great party trick (it actually isn’t—I tried it), it’s because I’m looking for the one detail every beginner seems to miss.

If Shopify feels frustratingly hard right now, this is all you have to do.

In previous emails, I broke down the core system behind a great online store:

1. Have a product people want (actually want).

2. Have a store that features the product(s).

3. A predictable way to tell people you have the product.

While this is how we assemble the selling machine, it’s not the order we should start with.

The hardest part of e-commerce isn’t Shopify.

It’s #3 — predictably finding people.

Beginners often create products in their mind and then wonder, “Now how can I get customers?”

Don’t worry if this is you. Everyone starts this way—I did too.

Instead, flip the approach:

1. Who can I reach predictably?

2. What problem are they trying to solve? What products do they already want?

All we’re missing at that point is a Shopify store to house the product.

The components remain the same: product, store, traffic.

But once you reverse the process, all the questions in between—like “What should I put on my homepage?”—fall into place.

Real-world example:

Let’s say you’re selling jewelry.

The hard way:

1. I sell earrings.

2. I have a store with earrings.

3. Now, who wants my earrings?

The easy way:

1. This mom-entrepreneur community I’m a part of is all looking for a certain type of earring.

2. I design my products and store for this community.

3. I tell the community that my store exists.

4. Sales come in.

The problem with approach #1?

There’s no obvious path to more sales.

You’re relying on luck to magically find product-market fit.

But if you start with the market, all you need is the right product.

In other words, start with your potential customers and work backward.

You can get everything else wrong, and it will still work.

Reply “YES” if you like these types of strategy lessons.

Happy selling,
Flo