Start your homepage like this

Most homepages start the wrong way.

Not because they’re ugly, but because they don’t follow the fundamentals:

- The image fights the copy.
- The headline doesn’t promise a goal.
- The subhead doesn’t explain the path.

After countless tests, here’s what we found works best:
Headline = The Visitor’s Goal. Clearly state what they’ll achieve.
Subhead = The Wheel/Vehicle. Explain how you will get them there.
Call to action (CTA) = A clear action. Tell them what to do.
Social Proof = Validation that others trust you.
Image = Supports the copy. Neutral, product-focused, and directs attention where it matters.

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Happy selling,
Flo