This is why nobody buys your products

This one lesson took our own brand from 0 sales in 8 years to 12,000 order per month in 6 months.

After reading this email, you will never struggle to sell again. Ever.

I'll explain...

One of the most common mistakes I see with beginners is just selling products in their store.

When I ask them what they sell, they always answer with materialistic things like:
I sell shoes, I sell handbags, I sell skincare,…

Their stores often say "The best bags you can find" or "Save money on shoes ...".

They also barely make any sales with this.

Why is that?

Simple!

A buying decision is always emotional.

As a customer, we're never on the hunt for more STUFF. Or Shoes, or Jewelry.

There's always a reason WHY we want new shoes, new skincare, new jewelry, ...

If you want to sell your products like crazy, understand your customer's WHY and focus your message around it. In marketing, we call it an "Angle".

Take Duradry as an example.

They sell Deodorant.
But they focus all on the WHY someone would look for a new deodorant.

To "Stop embarrassing sweat".

But Flo, won't I miss sales from people who just want a new deodorant?

No!

In e-commerce, we have to be specific.

Ad platforms allow us to reach billions of people but to get them to buy something from us we have to reach a certain relevancy threshold. We need them to be invested in what we have to offer.

For this, we test angles (all the reasons WHY someone would buy your products) and focus on the winner.

A great store spends more time talking about the problem and simply offers its product as the solution.

The customers will feel like they made up their own minds and become fans.

This is the EXACT formula we used to take a German medical brand from almost no sales in 8 years!!!
To 12k orders per month in 6 months(!)

What did they do?

They tried to sell their products on the specs (a pollen filter you can clip in your nose).

We realized... Why would anyone want that?

What did we do?

We asked customers what they would love to do but couldn't because of their pollen allergies.

The solution?

We just sold them the result, not the tool.

With that one change, we became a best seller on Amazon and retail chains wanted to offer our products.

Long story short...

Ask yourself

• WHY would anyone buy my products?

Be brutally honest!

Then design your store around that reason.

That’s honestly it.

You can do almost anything else wrong and you will still make sales.

Reply with “YES” if you want to see more guides like this.

Happy selling,
Flo